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Top 10: Memes of 2018, Honorable Mention #3: Tide Pods

In this top 10, our writer breaks down their favourite memes that came out of 2018. Pray for them and their sanity.


All I have to say about this one is yikes.

I suspect that the reason this blew up so much is that it speaks to the deep dark lizard brain lurking within us all. We’ve all looked at one of those pods and thought “EAT” for at least a second, regardless if we really wanted to ingest them or not.

It’s not shocking, though. Tide pods are colourful, plump, juicy, and smell really really nice. To your lizard brain, they’re basically a fun little package of detergent masquerading as a sweet, calorie-rich fruit. Of course your first instinct is to pop one of those suckers into your mouth.

Tide pod memes certainly spread like wildfire; it was like the internet came to the collective realization that everyone shared the same intrusive thoughts about those delicious-looking detergent packages. And while cracking a couple of funnies here and there about popping a couple of Coral Blast pods was all fun and games, people moved from irony to post-irony when they started baking pods into their pizzas and smoking them in their dab rigs. Grocery stores had to start locking up their stock of laundry pods so that edgy teens would stop running into their detergent aisles and scarfing down as many pods as humanly possible.

Am I shocked by this? No. Am I disappointed? Absolutely. But I certainly cannot look at Tide pods without thinking of all those videos of people taking big, meaty bites out of them.

Thanks, 2018. You ruined detergent.

Andrew McWhinney

Andrew McWhinney is a fifth-year English and political science combined honors student, as well as The Gateway's 2019-20 Editor-in-Chief. He was previously The Gateway's 2018-19 Opinion Editor. An aspiring journalist with too many opinions, he's a big fan of political theory, hip-hop, and being alive.

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